Google Local Service Ads are gradually rolled out by location and industry. If they’re not available in your area yet, you can submit an interest form so Google notifies you once the service becomes active in your market.

Google Local Service Ads are the current version of what was previously called Google Home Services Ads. Google rebranded the product to avoid confusion with Google Home smart devices. The functionality remains largely the same.

Google prioritizes businesses based on proximity to the searcher, review quality and volume, responsiveness to leads, and overall account performance. Businesses that respond quickly and manage leads properly tend to appear more often.

Yes. Review score and consistency play a major role. Businesses with strong ratings and a steady flow of reviews are more likely to rank higher and receive more leads.

The Google Guaranteed program verifies businesses through background checks, license validation, and insurance verification. It also monitors reviews and service quality. If a customer books a job through a Google Guaranteed business and the service isn’t delivered properly, Google may refund the customer.

Google Local Search displays businesses based on location relevance when users search for services near them. It includes map results, local listings, and Local Service Ads designed to connect customers with nearby providers.